UPDATE (5/18): THE DAD HAT IS CURRENTLY SOLD OUT ONLINE. THE ONLY SUPPLY REMAINING WILL BE AT THE LAUNCH EVENT THIS SATURDAY, MAY 20TH, AT DING-A-LING IN ALPHABET CITY.

ABOUT THE EVENT:

Stop by Ding-A-Ling in Alphabet City on Saturday, May 20th and help For Others and Secret NYC celebrate the launch of their exclusive capsule collaboration together.

The "We Love This Place" Dad Hat will be available to shop, alongside music and professional photography and videography.

10% of all food and drink sales at this event will be donated to the Food Bank For New York City.

If you will be in New York City on Saturday, May 20th, For Others and Secret NYC would love to see you there!

ABOUT THE CAPSULE:

For Others and Secret NYC are excited to launch the "We Love This Place" Dad Hat, an exclusive capsule collaboration rooted in the two brand's shared commitment in supporting local communities.

This capsule was inspired by old-school New York logos and graphics. It is available in For Others' popular dad hat silhouette and comes in both black and white.

At its core, this collaboration is about love for the City of New York and the people that make it so special. With every hat purchased, ten meals will be donated to the Food Bank For New York City.

ABOUT FOR OTHERS:

For Others is the first and only clothing brand that gives back directly to your local community. We partner with hyper-local non-profit organizations around the country to help us carry out our mission.

While we are philanthropic to our core, we do not compromise when it comes to style, quality, or brand. We want our give back model to serve as the cherry on top when you purchase one of our products.

ABOUT SECRET NYC:

Secret NYC is among the leading local guides to the best things to do throughout New York City's five boroughs, from new restaurants and unique bars to the best shows, exhibits, and nightlife.

Secret NYC carefully curates and generates the most relevant content for New York City lovers and insiders. With over 1.5 million followers on Instagram, also gnaged on Facebook, Twitter, TikTok, and its website, it has become locals' biggest ally in navigating the city. Secret NYC is the Secret Media Network's local guide for New York City.